Assignment: International trade of Canadian companies: Company information Name: Air Canada Products/Services offered: As Canada’s largest airline and the world’s tenth-largest passenger airline b...
Background of Firefly: Subsidiary of the Malaysia Airline System Berhad
Background of Firefly Firefly is established on April 3rd 2007 and it is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). While, it’s also the first community airline in Mala...
Best Practice Companies: Training in the Airline Industry
After September 11th, there was a great deal of turmoil in the airline industry as a tremendous amount of money was needed to be allocated toward other things such as security enhancements. As a resul...
While the other airlines in the industry purchased rivals, flew different models of planes and tried to offer costly services, Indigo stuck to single model planes with a reputation of being a no frill...
Industry Analysis for the Airline Industry
An Industry in which I have a potential future interest for an entrepreneurial venture is the ever changing airline industry. Although facing tough numbers after the 9/11 attacks, I have always held a...
Jetblue Airways: Managing Growth
Jet Blue's Business-Level Strategy: Value and Cost Drivers Jet Blue uses to create and maintain ist competitive position. Founded by the discount airline veteran David Neeleman in 2000, JetBlue Airway...
As Jet Blue manages growth, the airline must also standardize many other things it does to avoid starting from scratch every time. For example, JetBlue has developed a checklist of what has to happen ...
Northwest Airlines Confronts Change
Deregulation of the airline industry in 1978 Increased competition, new travelers' needs, problems, strikes, concern about the safety of aircraft, oil crisis problem ... Northwest has a reputation for...
Pricing Strategy of Southwest Airlines
How do Southwest’s marketing objectives and its marketing mix strategy affect its pricing decisions? Operating under an intensely competitive environment , Southwest Airlines carefully projects its ...
Adel Dosmagambetova Maslow`s hierarchy There are always some points when we are talking about service and especially hospitality industry. When we serve our product, what our customers expect from us ...